Talk about “high-budget” production, according to the CEO of Vetements Guram Gvasalia, brother of Balenciaga creative director Demna Gvasalia, Veteran Fall 2022 collection cost a billion US dollars fake to make.
Correct. You read it right. The brand printed 1,000 non-existent $1 million bills that were billed as the “cheapest most expensive set” for the new collection.
The thinking behind the collection is quite topical. It begs a question: what does being really rich and famous mean?
On the other hand, the collection feels like a stir-fry of Nouveaux Riches who flaunt their wealth excessively online on a daily basis and who earn their fortunes by trading cryptocurrencies. All the wealth symbols and stinging online topics like 5G, aliens and flat earth theory, are fully displayed in the collection as decorations.
At the same time, there’s a sense that the entire collection was born out of Kim Kardashian’s viral Met Gala moment, where she wore a black dress from Balenciaga’s haute couture collection with her face covered and credited for recreating the concept of luxury for digital. the age. All the models’ faces were covered in the look book.
The truth is that in today’s world dominated by social media and its sometimes toxic environment, you don’t have to be an influencer with 265 million followers to feel like you need a little bit of your own. private in life. Luxury is no longer defined solely by materials and craftsmanship. Privacy is a real luxury these days, and that’s why it needs to be reflected by couture houses,” collection notes, presented as a Wikipedia page.
The overall monotonous design has definitely made the collection more advanced than before. If you can’t afford Balenciaga’s massive haute couture pieces, these floor-length bags from Vetements might be just right.
There are also some beautifully tailored pieces with tight waistbands. The brand says they’re made entirely of jerseys and molton, both fabrics traditionally used only for t-shirts and hoodies.
https://wwd.com/runway/fall-2022/paris/vetements/review/ Vetements RTW Fall 2022 – WWD