Sunnei surprises customers on Black Friday with mysterious boxes – WWD

SUNNEI’S CALL: If Forrest Gump’s mother’s life was like a box of chocolates, for Sunneicreative director of Loris Messina and Simone Rizzo, it looks like a carton box packed with colored tape. However, the result is still the same: you never know what you’ll get.

The stylish Milanese brand is addressing Black Friday in its own right, prompting customers to hunt for bargains with a bit of unpredictability.

From Friday to Sunday, shoppers looking to surprise can head to the brand’s online store to purchase mystery boxes, which include unique and unknown selections for fall 2021 products. of the brand at a special price.

Each box can include single pieces or a mix of ready-to-wear, accessories and footwear that have been featured on the e-commerce site, depending on preference for size, gender, and favorites. that the customer shows before buying the box.

In particular, the mystery boxes will be divided into four clusters based on prices and identified by the different colors of the packaging.

Marking an offer to join, the Orange Mystery Box will retail for 150 euros, but contains a variety of items priced from 280 euros to 375 euros. In the same way, the Gray box will cost 250 euros for the estimated actual product value between 450 euros and 625 euros; The Blue option will retail at 500 euros for physical options from 950 euros to 1,250 euros, and the green box will cost 750 euros for real items that cost between 1,400 euros and 1,875 euros.

Sunnei is rolling out mystery boxes for Black Friday.

Sunnei is launching mystery boxes for Black Friday.
With permission from Sunnei

The activity is set to hit a nostalgic touch for those who once tried their luck during Colette’s heyday in Paris, where stalls offer mystery bag products throughout the year. .

As reported earlier this month, another famous Italian brand has also adopted the box form. GCDS has launched 5 gift boxes with unexpected items and fashion items suitable for the holiday season. To appeal to different personalities, options range from Fur Lover – which contains faux fur pieces like hats, fisherman’s bags and sandals bearing the brand’s logo – to the Logo Lounger box that offers a set of pajamas, an ashtray, and an ashtray. and sleeping masks, all embellished. with a pattern that blends ’60s geometric design and the brand’s symbolism.


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